Posts Tagged ‘Advertising’

Bad communication design is a highly dangerous thing. Two examples from a trip through JFK and bus side seen from a taxi on the ride home. IBM’s “Let’s build a smarter planet.”  Actually, the planet is genius, homo sapiens are too stupid to learn from it. If only we were smart enough not to destroy […]


I have always been aware of what I call the “habits of an industry” – unspoken but sacred common ways that every company in an industry represents itself in communication. For example, luxury fashion ads are always graphic and close up; if there is any hair shown it’s being tossed gently by an off-camera fan. […]