Archive for July, 2010

In a recent blog, “Corporations Need a Reason for Being”, Ed Cotton writes about the gap between what consumers care about – social issues, purpose, human rights, and what companies sell – stuff, stuff and more stuff.  He says: “It seems like we’ve confused marketing with purpose, that marketing is something that helped us out […]

I have always been aware of what I call the “habits of an industry” – unspoken but sacred common ways that every company in an industry represents itself in communication. For example, luxury fashion ads are always graphic and close up; if there is any hair shown it’s being tossed gently by an off-camera fan. […]