Archive for April, 2010

In 1862, Emily Dickinson wrote a letter to Thomas Wentworth Higginson, a man she hoped would become her mentor. In it, she asked, “Are you too deeply occupied to say if my verse is alive? The mind is so near itself it cannot see distinctly, and I have none to ask. Should you think it […]

I feel about the word “branding” the same way I feel about leather pants. There’s nothing inherently wrong with them, it’s just that too many of the wrong people wear them. It’s the same, for me, with the word brand – ruined because too many of the wrong people use it – and for the […]