Archive for the ‘Corporate’ Category
In one of the thousand conversations I’ve had over the past month, somebody said, “You can always recognize the pioneers, they’re the ones face down in the mud with arrows in their backs.” Two people that I care about and admire deeply have recently been removed ungraciously from the organizations they founded. One is Jeffrey [...]
Filed under: Corporate | 5 Comments
Tags: Cheryl Heller, Founder's Dilemma, Heller Communication Design, Jeffrey Hollender, Social Innovation
In 1862, Emily Dickinson wrote a letter to Thomas Wentworth Higginson, a man she hoped would become her mentor. In it, she asked, “Are you too deeply occupied to say if my verse is alive? The mind is so near itself it cannot see distinctly, and I have none to ask. Should you think it [...]
Filed under: Corporate | 1 Comment
Tags: branding, Cheryl Heller, communication design, Goldman Sachs, Heller Communication Design, identity, living systems
I feel about the word “branding” the same way I feel about leather pants. There’s nothing inherently wrong with them, it’s just that too many of the wrong people wear them. It’s the same, for me, with the word brand – ruined because too many of the wrong people use it – and for the [...]
Filed under: 1, Corporate | 2 Comments
Language and perspective
Late one night in early fall last year I was sitting in the breathtaking Eastern Sierras, having spent the day teaching the Rainer Arnhold (social innovation) Fellows with Kevin Starr, finishing an article for JustMeans that was a few weeks overdue. I was high – from spending time with young people who do not accept [...]
Filed under: Corporate, Entrepreneurs | Leave a Comment
Tags: Cheryl Heller, corporations, Heller Communication Design, justmeans, Language, Social entrepreneurs
